The Wolseley Hospitality Group Joins GHA DISCOVERY: Elevating Dining Tourism in London, Paris, and Beyond with Exclusive Member Rewards

In an exciting new partnership, The Wolseley Hospitality Group has joined the GHA DISCOVERY loyalty program, expanding the benefits for travelers and food enthusiasts around the world. This collaboration between the world’s largest alliance of independent hotel brands and one of London’s most iconic restaurant groups marks a significant step in broadening the scope of both dining and tourism experiences for travelers, especially those in the MENA region.

With its renowned portfolio of dining destinations, including The Wolseley, The Delaunay, Colbert, and Brasserie Zédel, the Wolseley Hospitality Group has long been a staple in London’s tourism scene. The addition of these dining venues to the GHA DISCOVERY program opens a new dimension for members, allowing them to earn and redeem DISCOVERY Dollars (D$) at the group’s nine restaurants, further enhancing their travel and dining experiences.

Expanding the GHA DISCOVERY Program’s Global Reach

The GHA DISCOVERY program, which already includes over eight hundred fifty hotels and resorts across hundred countries, will now also integrate The Wolseley Hospitality Group’s venues into its ecosystem, offering new benefits for travelers. Through this partnership, GHA members can enjoy the opportunity to use their rewards currency, D$, at The Wolseley and other dining establishments, adding an exciting layer to the tourism experience.

This partnership is not just about dining, it’s about connecting guests to a greater sense of place, aligning with GHA’s Live Local concept. The Live Local initiative encourages visitors to interact with local hotels and restaurants, even without staying overnight. Travelers can now enjoy hotel facilities like pools, spas, or gyms, while also benefiting from loyalty rewards when dining at The Wolseley Hospitality Group’s venues.

The Impact on Tourism and Dining in Key Global Destinations

The partnership highlights the growing tourism potential for London, Paris, and other European destinations where The Wolseley Hospitality Group operates. As travelers become more discerning about their experiences, integrating local culinary experiences into a wider travel package has become a valuable offering.

For example, tourists in London and Paris are increasingly seeking memorable dining experiences that reflect both the heritage and modern flair of these cities. By offering rewards through GHA DISCOVERY, The Wolseley Hospitality Group is able to cater to these demands while promoting the cultural significance of these cities. The partnership is particularly beneficial for tourism growth as it incentivizes travelers to explore multiple destinations and dine at high-end establishments while earning rewards that enhance their overall travel experience.

Enhancing Dining Tourism Through Exclusive Rewards

The Wolseley Hospitality Group’s inclusion in the GHA DISCOVERY program brings an added layer of exclusivity to dining tourism. Guests visiting venues like Fischer’s in Marylebone or Soutine in St John’s Wood can now enjoy both world-class food and the added benefit of accumulating DISCOVERY Dollars, which can be redeemed at a global range of destinations.

These culinary rewards also foster deeper connections between the hospitality and tourism sectors, as travelers increasingly seek destinations that combine luxury dining with local culture. With the ability to earn rewards at renowned restaurants in key cities, tourists can indulge in fine dining while gaining tangible benefits for future travel.

The Future of Dining and Tourism Collaboration

The partnership between GHA DISCOVERY and The Wolseley Hospitality Group is poised to redefine how travelers experience cities like London, Paris, and beyond. By integrating these renowned restaurants into the global loyalty program, travelers are encouraged to explore not just hotels but also the rich gastronomy scenes in these cities. This move aligns with the broader trend of increasing culinary tourism, where dining experiences are as integral to the trip as sightseeing or shopping.

As the tourism landscape continues to evolve, partnerships like this one showcase the growing importance of cross-industry collaboration in delivering exceptional experiences. The future of travel and tourism is not only about accommodation but also about creating holistic, memorable journeys where every element, from dining to rewards, adds value for the traveler.

A New Era for Dining Tourism

With this partnership, The Wolseley Hospitality Group and GHA DISCOVERY are setting a new benchmark for combining luxury travel with exceptional dining experiences. Whether travelers are looking to explore the culinary scene of London or enjoy the sophisticated ambiance of a Parisian café, the integration of The Wolseley into the GHA ecosystem ensures that their journey is both rewarding and enriching.

As the world of tourism continues to embrace unique, cross-industry partnerships, GHA DISCOVERY and The Wolseley Hospitality Group are providing travelers with a new way to experience the heart of cities, blending local cuisine with global tourism rewards.

Image Credit: The Wolseley Hospitality Group