Published on
November 6, 2025
From November 4th to 6th, 2025, the ExCeL Exhibition and Convention Centre in London will host the World Travel Market (WTM) 2025. Attendance at this conference will allow for the strategic promotion of Ho Chi Minh City’s tourism to European market. Further, partnerships in the global tourism system will be developed. All of this will assist in the city’s visibility on the global tourism map.
Strengthening Global Partnerships and Promoting Ho Chi Minh City
WTM London is one of the world’s most prominent travel trade events, bringing together tourism professionals, media representatives, and travel industry leaders. The participation of Ho Chi Minh City in the Vietnam National Booth at the event highlights the city’s strategic efforts to boost its tourism sector by attracting more international visitors, with a specific focus on the UK and Europe. This initiative is part of Vietnam’s broader goal to expand its presence in the global tourism market.
The program is designed to not only introduce the cultural, historical, and culinary attractions of Ho Chi Minh City but also to conduct in-depth research into the international tourism market. By meeting with British and international travel companies, the city aims to expand its tourism business relationships, promote Ho Chi Minh City’s unique offerings, and lay the groundwork for future tourism development.
Key Activities at WTM London 2025
Ho Chi Minh City’s tourism promotion activities at WTM London 2025 include a comprehensive program that features a range of key events and meetings. The city’s participation at the Vietnam National Booth allows it to introduce its diverse tourism resources, from vibrant city life to rich cultural experiences and exceptional cuisine. Visitors will have the chance to learn more about the city’s evolving tourism landscape, which is increasingly attracting tourists from around the world.
Among the key events at the booth will be the presentation of Ho Chi Minh City’s new image, focusing on its cultural, historical, and culinary tourism resources. These aspects have become key elements of the city’s tourism offering, which has been strategically developed to appeal to international travelers seeking immersive, diverse experiences.
In addition to this, representatives from Ho Chi Minh City will meet with key travel companies, participate in side events, and attend conferences and seminars that provide insights into global tourism trends. The objective is to keep up with industry developments, explore advanced models for improving competitiveness, and apply these insights to the city’s tourism strategy.
Focus on the UK Market and New Visa Policies
A major part of Ho Chi Minh City’s promotion at WTM London 2025 involves strengthening ties with UK tourism businesses and updating them on Vietnam’s new visa policies. On November 4th, 2025, a special meeting will take place in London, bringing together tourism agencies, partners, and stakeholders from the UK to discuss the city’s tourism potential. This event will highlight the latest developments in Ho Chi Minh City, including the administrative merger and how it is shaping the city’s tourism landscape.
The meeting will also introduce the newly updated visa policies for Vietnam, which are expected to make travel to the country easier for international tourists, including those from the UK. By discussing the needs and preferences of British tourists, the event aims to better align Ho Chi Minh City’s tourism offerings with the expectations of potential visitors from the UK and Europe.
Expanding Partnerships with International Media and Tourism Organizations
In addition to meetings with travel companies, Ho Chi Minh City’s delegation will also work with major international tourism and media organizations, including PATA (Pacific Asia Travel Association), Legends Tour, Adara, and Lufthansa City Center. These partnerships are crucial for the city to expand its tourism reach and raise awareness of its tourism offerings among European and global audiences.
As Ms. Nguyen Cam Tu, Director of the Ho Chi Minh City Tourism Promotion Center, stated: “Ho Chi Minh City tourism is entering a new era, offering many strengths in resources through expanding tourism space and unique tourism products tailored for British and European tourists, and global visitors in general.” This strategic positioning aims to enhance the city’s global appeal and build long-term, sustainable tourism development.
Ho Chi Minh City’s Tourism Growth
In recent years, Ho Chi Minh City has seen strong growth in international tourist arrivals, thanks in part to the city’s embrace of digital transformation and sustainable tourism initiatives. The city has implemented several measures to improve visitor experiences, focusing on green tourism, public-private partnerships, and the development of smart tourism infrastructure. These efforts aim to create a safe, welcoming, and environmentally conscious destination for both international and domestic tourists.
Ho Chi Minh City’s tourism development strategy includes the promotion of sustainable tourism practices that not only attract visitors but also protect the city’s cultural heritage and natural resources. By combining digital innovations with traditional tourism, the city is positioning itself as a modern, dynamic destination for global travelers.
Looking Ahead to ITE HCMC 2026
The tourism promotion program at WTM London 2025 is an important step for Ho Chi Minh City as it prepares for the upcoming International Travel Expo (ITE) HCMC 2026. Through its participation in WTM London, the city aims to strengthen its international connections and prepare for the influx of visitors expected at the ITE HCMC, one of the region’s largest tourism events.
Conclusion
Ho Chi Minh City poised for expansion as a prime tourism site in Southeast Asia. Ho Chi Minh City‘s Active Participation in WTM London 2025 exemplifies the city’s efforts to diversify tourism partnerships, improve the tourist experience, and augment the volume of visitors coming from Europe to Ho Chi Minh City and Vietnam.
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